Experience
Weatherby Partners LLC
Partner
SafelyStay, Inc.
Advisor/Fractional Head of Marketing
Kobiton, Inc.
Advisor/Interim CMO
SugarCRM, Inc.
Vice President
Salesfusion, Inc.
Vice President of Sales
CallRail, Inc.
Vice President of Sales and Marketing
Advanced Technology Development Center
Startup Catalyst
CipherTrust, Inc.
Chief Marketing Officer
EarthLink, Inc.
Executive Vice President and General Manager
MindSpring Enterprises, Inc.
Executive Vice President of Sales and Marketing
Skills
Business Strategy
Defining market opportunities, financial modeling, market segmentation, target market identification, and corporate positioning.
Product
Developing product strategy, selecting/implementing technology platforms, migrating product acquisitions, engineering product development processes, product marketing, positioning, and messaging.
Demand Generation
Effectively building inbound acquisition engines through affiliates, automation, channel partners, content, direct mail, display, lead gen, SEM, SEO, and word of mouth.
Sales
Creating efficient and optimized management of inside sales through automation, commission/incentive plans, organizational design, and pipeline management. Developing indirect sales channels to supplement direct sales.
Brand Awareness
Building top of category awareness through analysts, awards, endorsements, events, media, and reviews.
Education
Indiana University Kelley School of Business
M.B.A.
Eastern Kentucky University
B.B.A. Marketing