Lance Weatherby
Lance Weatherby Headshot.jpg

I am an entrepreneurial business leader with extensive experience growing technology companies. Functional expertise in strategy, general management, marketing, operations, product, and sales. I've helped create market-leading businesses that generated more than $1 billion in shareholder value.


SugarCRM, Inc.
Vice President

Salesfusion, Inc.
Vice President of Sales

CallRail, Inc.
Vice President of Sales and Marketing

Half Off Depot, Inc.
Chief Operating Officer

Advanced Technology Development Center
Startup Catalyst

CipherTrust, Inc.
Chief Marketing Officer

EarthLink, Inc.
Executive Vice President and General Manager

MindSpring Enterprises, Inc.
Executive Vice President of Sales and Marketing



Business Strategy
Defining market opportunities, financial modeling, market segmentation, target market identification, and corporate positioning.

Developing product strategy, selecting/implementing technology platforms, migrating product acquisitions, engineering product development processes, product marketing, positioning, and messaging.

Customer Acquisition
Effectively building inbound acquisition engines through affiliates, automation, channel partners, content, direct mail, display, lead gen, SEM, SEO, and word of mouth.

Creating efficient and optimized management of inside sales through automation, commission/incentive plans, organizational design, and pipeline management. Developing indirect sales channels to supplement direct sales.

Brand Awareness
Building top of category awareness through analysts, awards, endorsements, events, media, and reviews.


Indiana University Kelley School of Business

Eastern Kentucky University
B.B.A. Marketing



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