Lance Weatherby
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I am an entrepreneurial business leader with extensive experience growing technology companies. With a focus on defining strategic direction, innovative marketing, and highly efficient sales processes to rapidly scale revenues, I've helped create market-leading businesses that generated more than $1 billion in shareholder value.

Experience

CallRail, Inc.
Vice President of Sales and Marketing

nCrowd, Inc. (formerly Half Off Depot, Inc.)
Chief Operating Officer

Advanced Technology Development Center
Startup Catalyst

CipherTrust, Inc.
Chief Marketing Officer

EarthLink, Inc.
Executive Vice President and General Manager

MindSpring Enterprises, Inc.
Executive Vice President of Sales and Marketing

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Skills

Business Strategy
Defining market opportunities, financial modeling, market segmentation, target market identification, and corporate positioning.

Product
Developing product strategy, selecting/implementing technology platforms, migrating product acquisitions, engineering product development processes, product marketing, positioning, and messaging.

Customer Acquisition
Effectively building inbound acquisition engines through affiliates, automation, channel partners, content, direct mail, display, lead gen, SEM, SEO, and word of mouth.

Sales
Creating efficient and optimized management of inside sales through automation, commission/incentive plans, organizational design, and pipeline management. Developing indirect sales channels to supplement direct sales.

Brand Awareness
Building top of category awareness through analysts, awards, endorsements, events, media, and reviews.

Education

Indiana University Kelley School of Business
M.B.A.

Eastern Kentucky University
B.B.A. Marketing

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Contact

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