Defining market opportunities, financial modeling, market segmentation, target market identification, and corporate positioning.
Developing product strategy, selecting/implementing technology platforms, migrating product acquisitions, engineering product development processes, product marketing, positioning, and messaging.
Effectively building inbound acquisition engines through affiliates, automation, channel partners, content, direct mail, display, lead gen, SEM, SEO, and word of mouth.
Creating efficient and optimized management of inside sales through automation, commission/incentive plans, organizational design, and pipeline management. Developing indirect sales channels to supplement direct sales.
Building top of category awareness through analysts, awards, endorsements, events, media, and reviews.